01
Challenge & goal
They weren’t looking to increase the quantity of homes they built. Instead, they wanted to find qualified prospects for their model homes before they were finished—to shorten the time to sell. These insights helped us develop a strategy that reduced unwanted web traffic while increasing the number of qualified prospects for new homes.
02
Strategy
A quick analysis of web traffic and leads helped us learn that they were getting a ton of traffic—but most of it was unqualified (and a waste of their time). We developed a plan to rework SEO & web copy, and develop a targeted lead gen marketing program to find the right audience.
03
Tactics & services
We implemented a full rewrite and reorganization of their website with SEO in mind. Our goal was to stop attracting the wrong prospect, and help the right ones find the site, then get them to convert.
04
Results
The results were astounding. In the first year, we filtered out 52% of bad web traffic and increased qualified leads by 35%. As a result of additional lead qualification, their team wasted no time on unqualified leads, leading to a more productive team and more new homes built and sold.
