01
Challenge & goal
They wanted more patients. Siouxland Women’s Health Care was offering a new procedure called "MonaLisa Touch," but appointments were sparse. They knew that plenty of women were in need of this service, but they were struggling to reach them.
02
Strategy
We developed a strategy that would raise awareness for their new procedure, resonate with their target audience, and fill three MonaLisa Touch seminar sessions. ROI was especially important to them due to a limited budget, so our strategy had to be highly targeted.
03
Tactics & services
We built a custom landing page that showcased the new procedure and drew attention to their credibility and reputation. We then drove high quality traffic to that page with print ads and 15+ Facebook ads which would be rotated over the next six months to maximize ROI.
04
Results
It was a resounding success! Our Facebook ads reached 50,000 Siouxland Women, pulled in about 100 leads and ultimately hit their goal of 30 new patients in 2016!
