Beginning July 2016, Antidote 71 worked with Siouxland Women’s Health Care in Sioux City, Iowa to promote a new procedure — MonaLisa Touch — available to women battling a change in their estrogen levels. The team approached the campaign with a digital first mentality, meeting the client’s objectives for reaching women in Iowa and Nebraska. Ultimately, all spots for the procedure were filled due to aggressive Facebook marketing utilizing a lead generating landing page mixed with traditional print ads marketed to their demographic.