Redesigning your website isn’t just an exercise in aesthetics.


Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

In this guide, we’ll cover one particular portion of the less glamorous side of website redesigns: search engine optimization. 

Some mistakes to avoid include:

  1. Failing to identify commonly searched keywords
  2. Not setting up 301 redirects
  3. Leaving shady backlinks in place

Learn the other seven mistakes to avoid by filling out the form for our free white paper white paper on the right!